
Interiors by Tifi
1. The Challenge
Interiors by Tifi is a premier interior design firm in Kenya that needed more than just a gallery; they needed a digital experience that mirrored the sophistication of their physical designs. The challenge was to create a high-performance e-commerce and showroom platform that could handle high-resolution imagery without sacrificing speed on local mobile networks.
2. Our Approach
We focused on a "Visual-First" architecture. By implementing a minimalist UI, we allowed the project photography to take center stage.
- Immersive Storytelling: We built custom project modules that allow users to explore "Before & After" transformations.
- Performance Optimization: Using Next.js Image Optimization and Sanity’s asset pipeline, we ensured that 4K interior shots load instantly across all devices.
- Mobile-Centric Navigation: Recognizing that 80% of their traffic comes from Instagram, we prioritized a "thumb-friendly" mobile interface.
3. The Technical Execution
The site was built using a headless architecture. By decoupling the frontend (Next.js) from the content (Sanity), we gave the Tifi team the ability to update their portfolio in real-time without touching a single line of code.
Key Features:
- Fluid Framer Motion Transitions: To mimic the "flow" of walking through a well-designed room.
- SEO Strategy: Targeted local keywords like "Best Interior Designers in Nairobi" to drive organic lead generation.
- Dynamic Product Catalog: A scalable backend to support their growing collection of bespoke furniture.

4. The Impact
The result is a digital presence that has redefined Interiors by Tifi's brand authority. Within the first month of launch, the site saw a significant increase in high-intent inquiries and established a professional touchpoint that bridges the gap between social media discovery and high-value project bookings.